Top of the Tweets, Looking Behind the Headlines
- The number of posts wasn’t astronomical, but Data Quick’s report that sales of homes priced at $1 million or more fell by 23.8 percent in 2009 in California brought a flurry of posts. The Institute for Luxury Home Marketing @ILHM analyzes the Data Quick report online in its blog, noting that sales of homes priced at more than $1 million slipped from one in every nine sales to just one in every 25, in California. On the rise were notices of defaults to homes that had previously sold for $1 million.
However, it’s important to remember the first-time-buyer tax credit and the oversupply of bank-owned properties fueled a disproportionate number of sales at the low end. Buying a luxury home might be discretionary, as John Walsh, president of Data Quick states, but the upscale market depends on two things — dynamics from move-up buyers and confidence in the overall economy. Both were in short supply for much of 2009. Based on the reports we’re getting, December saw a shift in the luxury market. Also, as Walsh pointed out, “Traditional million-dollar markets are holding up relatively well, while expensive markets that emerged four or five years ago are not.” - Bubbling to the surface this week and last are positive reports on luxury overall as sales by luxury retailers such as Saks, Hermes and Mercedes made unexpected gains in January. (http://link-url.com/LuxuryShopping)
- Under #luxury, Ziln, New Zealand’s Internet Television Network, actively promoted the debut of Space2Love, its real estate channel showcasing luxury homes in New Zealand, Australia, the Pacific Islands and elsewhere. It’s a work in progress but I loved the tour, especially what appeared to be an indoor-outdoor bath with a stunning stone wall, plants and a flood of natural light.
- Tweets about the 10 must-have features in today’s new homes grabbed a big share of real estate in the Twitosphere. Most are not new for upscale homes except maybe energy efficient appliances, windows and insulation with a high-efficiency rating.
- Also touted was a Harvard Business report, “How Luxury Changes People.” I may not be in the position to argue with HBS, but I read the report and the study didn’t seem that substantive to me. (What do you think? http://hbswk.hbs.edu/item/6324.html)
In the nine years I’ve been writing for UH, I’ve seen plenty of unusual homes, including potential underwater dwellings. So an underwater plane was not a surprise. Arriving at the end of February on Necker Island http://bit.ly/ctsZ2X will be the Necker Nymph, an underwater plane just big enough for two passengers and a pilot that can dive up to 130 feet. The Nymph looks similar to a sub to me, but, unlike a sub, the environmental impact is almost nil.
—Camilla McLaughlin






